In late February, Google announced proudly that they had introduced “Recipe View, a new way of finding recipes when searching on Google“. Allegedly, Recipe View enables people to filter web search results to show only recipes, as well as restricting the results based on ingredients, cooking time, calorie preferences, recipe ratings, etc. etc.
A search based on ingredients makes sense. But recipe ratings? Calorie preferences? Do we really need to be spoon-fed this way?
Google’s search engine gives vast advantage to the largest recipe websites with the resources to input all this metadata, and particularly those who home in on “quick and easy” and low calorie dishes (which, by the way, doesn’t mean the recipes are actually healthy). In so doing, Google unwittingly -- but damagingly -- promotes a cooking culture focused on speed and diets.
Take, for instance, a recent search for “cassoulet.” The top search result is a recipe from Epicurious, one of the larger and better sites. But if you refine by time, your choices are “less than 15 min,” “less than 30 min,” or “less than 60 min.” There is no option for more than 60 minutes. In truth, a classic cassoulet takes at least 4 hours to make, if not several days (the Epicurious recipe takes 4 hours and 30 minutes; yet there in the results are recipes under each of these three time classes.
– Amanda Hesser, food52 – “UPDATE: Google’s New Recipe Search”, March 31, 2011
But I then thought about it a little. I’m an HTML coding freak and I decided that I could probably chip away gradually at the recipes I’ve already put online. How hard could it be?
And then I looked at Google’s webmaster help page about how to add the rich snippets.
If you have recipe content on your site, you can get started now by marking up your recipes with microdata, RDFa, or the hRecipe microformat. To learn more, read our documentation on how to mark up recipe information or our general help articles on rich snippets for a more complete overview.
-Official Google Webmaster Central Blog: Better recipes on the web: Introducing recipe rich snippets
But Liz Steinberg has pointed out that adding all this coding won’t necessarily get my recipes added to Google’s recipe search. First, my pages must pass Google’s test. Second, I must submit my site for inclusion. Finally, after all that work, Google may not include my pages after all. Or if the pages are deemed worthy of the Google recipe search, it may be eons before they are included.
Here is an example of what the coding might look like for just one ingredient “6 cups thinly-sliced apples” in the Google example recipe “Grandma’s Holiday Apple Pie”, before being encumbered with rich snippets:
<p>6 cups thinly-sliced apples</p>
And here is the recommended RDFa coding required for that same ingredient “6 cups thinly-sliced apples” in “Grandma’s Holiday Apple Pie”. Talk about being overly rich! (And why does Google decide that the “6 cups” should suddenly appear after the “thinly-sliced apples”??)
Thinly-sliced <span property="v:name">apples</span>:
<span property="v:amount">6 cups</span>
Suddenly, I find myself right back at the beginning. Is Google kidding me?!
I think I’d rather play Magnetic Poetry.
As I’m sure everyone knows, April is National Poetry Month, and November is National Novel Writing Month. Both are simply awesome.
-Rhino Writer, RePoWriMo, “RePoWha?” Thursday, March 6, 2008
It turns out that there are virtual boxes of Magnetic Poetry tiles to play online!
In keeping with the theme of today’s post, I took tiles out of the “Office” online Magnetic Poetry box. Here are your randomly chosen tiles (in alphabetical order) for round 7.
always can decision dress has
idea important future new open
or solution some take technology
toward think utilize vision want
For how to play OUR version, please see the Magnetic Poetry Rules. For more information about RePoWriMo, please read the following:
Once again, you will want to compose your poem(s) before seeing what I did. Here is my poem from the words listed above.
Resources for Rich Snippets:
- blogher.com: Lydia (The Perfect Pantry) – What’s Not to Love About Google’s New Recipe Search? Plenty.
- diannej.com: Dianne Jacob (Will Write For Food) – New Google Recipe Search Means Extra Coding for Food Bloggers
- food52.com: Amanda Hesser (food52) – UPDATE: Google’s New Recipe Search
- foodblogalliance.com: Elise Bauer (Simply Recipes) – Google’s Recipe Search and Rich Snippets
- food.lizsteinberg.com: Cafe Liz – How I adapted my blog to Google’s recipe search
- foodblogforum.com: Allison Day (RecipeSEO) – Making Microformats Manageable: The New RecipeSEO Plugin (wordpress); format a recipe
- googleblog.blogspot.com: Official Google Blog – Slice and dice your recipe search results
- google.com: Webmaster Tools Help – Rich snippets (microdata, microformats, RDFa) > Recipes
I just looked up RDF to find out what the letters stand for. By Googling, I found the following:
- Reality-Distortion Field
- Refuse-Derived Fuel
- Resource Description Framework
- Resource Definition Format
I particularly like the first one. How fitting!!
And speaking of apple pie, here are some that won’t appear in Google’s spanking new recipe search. Trust me when I say they are all delicious:
- Apple Pie with Olive Oil Pastry
- Another Apple Pie with Regular Pastry
- Apple with Rosemary Pie with Regular Pastry
- Apple Tart based on “Tartelettes aux Pommes Lionel Poilâne” in one of the Patricia Wells cookbooks
- Apple Goat Cheese Lavender Tart