Orange Appeal

Orange Appeal Introduction

“A day without orange juice is like a day without ”

What was a simple tagline, a snappy television jingle for a fruit juice commercial became a familar, emblematic tune that shaped the culture of my youth.

– Jamie Schler, Intorduction, Orange Appeal

Orange Appeal: Savory and Sweet
by Jamie Schler with photos by Ilva Beretta,
(Gibbs Smith Publishing)

Orange Appeal: Savory and Sweet