Which Atta Should We Buy? What a dilemma!

[rant-alert]Yup. It’s about flour again. This time the excessive ranting and raving is about how ludicrous it is to be buying “no additives” Atta (as good as it is) that comes all the way from India, when wheat is a major product of Canada.[/rant-alert]

summary: reasonably priced atta WITHOUT additives in Toronto; comparison of various brands; chapatis made with atta are fabulous; is there really a need for Canada to be importing wheat? (click on images to see larger views and more photos)

chapati We cannot stop making chapatis!

When the BBBabes were making chapatis, in her tips to the BBBabes, Aparna mentioned that for best results, we really should try to be using atta. It has been a while since we bought atta (so long ago that I don’t remember what brand it was). As I recall, we weren’t overly thrilled with the chapatis we made with it – but those were early days and I was only just beginning to make bread at all. It seems to me that we had to throw the last of the atta out because it went rancid.

Aparna suggested the Aashirvaad brand. I really didn’t think we’d be able to get it here in Toronto. After all, it’s from India! But lo and behold, there it was, not just at the Indian supermarket but at the No Frills supermarket as well.

We waffled about buying it.

  • Aashirvaad Pros:
    a.) It has zero additives.
    b.) Aparna said it was the best.
    c.) We could use it in regular bread if we didn’t like the resulting chapatis.
    d.) It costs roughly the same as 10 kilos of Roger’s unbleached “no additives” all-purpose flour that we have to bicycle 30km (round trip) to buy.
  • Aashirvaad Cons:
    a.) It only comes in 20 lb bags.
    b.) It comes all the way from India.
    c.) Where would we store such a honking big bag?

As you can see, the pros outweigh (just) the cons. But really. There is no good reason that “no additives” atta is not readily found in Canada. Is there?

After all, it’s not as if atta is anything particularly exotic.

Atta is Indian whole wheat flour used to make flatbread such as chapati, roti, paratha or puri. Traditionally fresh Atta were prepared at home by grinding wheat in homemade stone grinder known as Chakki. Atta has high fiber content due to high bran and also has high in gluten thus its doughs can be strong and rolled out very thin.

Atta consist[s] of all parts of wheat grain. It has bran, which contains fiber and other nutrients (vitamins B, iron, magnesium, and phytochemicals), endosperm, which contains carbohydrate, and germ, which consist of vitamin E and polyunsaturated fat, remain. Atta is considered healthier than Maida, which has endosperm only, thus rich in carbohydrate.

– food-india.com Atta (Indian Whole Wheat Flour)

Wheat (Gehun) is used to make Atta […] In India Hard red, Hard white, and Durum are used to make Atta. Soft white is used to make Maida and Pastry flour. The hard wheat classes are really semi-hard in comparison to Durum. […] Chakki milling in India is almost same as Stone milling in the western world. […] Atta is made from hard Gehun (Indian Wheat) or Durum. Milling process (cracking) results in high starch damage suitable for water absorption to make dough. The milling process also minimizes loss of Ash.

– indiacurry.com: Wheat, Milling, Flour classes and varieties indiacurry.com/bread/br001aboutwheat.htm

Aashirvaad Atta was launched on 27th May 2002 and within a short span has become the number one in branded packaged atta across the country. Aashirvaad Atta is made from the choicest grains – heavy on the palm, golden amber in colour and hard in bite. It is carefully ground using modern ‘chakki – grinding’ process for the perfect balance of colour, taste and nutrition which also ensures that Aashirvaad atta contains 0% Maida and is 100% Sampoorna Atta. The dough made from Aashirvaad Atta absorbs more water, hence rotis remain softer for longer.

– aashirvaad.com Aashirvaad Atta (from India)

Mumtaz Roti Flour For Chapati & Roti

A special blend of untreated white flour and fine bran, similar to 60% Whole Wheat. Ideal for making chapatis and roti.

• No Chemical Additives
• No Bleaching Agents
• No Conditioners
• No Preservatives

– rogersfoods.com: Mumtaz Roti Flour For Chapati & Roti rogersfoods.com/mumtaz-roti-flour/ (from Canada)

A whole grain straight from the field contains three major components – the bran, the endosperm and the germ. The endosperm is the white, starchy part. The bran and germ are where the majority of the fibre, vitamins and minerals are found. White flour consists of only the endosperm. Whole wheat flour is usually the endosperm and the bran. 100% Whole grain whole wheat flour contains all three parts.

– rogersfoods.com: The Goodness of Whole Grains

Durum Atta Flour
Durum Wheat Flour & Wheat Bran Blend

Ingredients: Enriched Durum flour (Durum Wheat Flour, Niacin, Reduced Iron, Thiamine Mononitrate, Riboflavin, Folic Acid), Wheat Bran
May contain Barley, Mustard, Oat, Rye, Soybean and Triticale ingredients.

– goldentemple.ca: Products: Golden Temple Atta (Smucker Foods of Canada)

Aashirvaad Atta We stood there at the Indian supermarket, deliberating. And we finally decided that it was worth the experiment. Along with some beautiful red chilis and spinach (for palak), we hauled the 9 kilo bag of Atta to the cashier’s counter, rewrapped ourselves in our multiple scarves and mittens, hauled the groceries out to the bikes and shuddering in the -17C wind, strapped the bag of flour onto the back of T’s bike and headed home.

And about an hour before dinner, after the furry black fiend had finished thoroughly examining the outside of the atta bag, I mixed chapati dough. With atta.

WHAT a difference!

Aashirvaad Atta Atta is very finely milled – it almost looks like cornstarch – it literally sucks up the water. I carefully poured in just some of the water. I didn’t want a soupy mess, after all. I stirred – or rather, tried to stir the water in with a wooden spoon. But I might as well have been stirring dry flour.

I splooshed in more water, worried it might be too much.

Nope. It still wasn’t enough.

Yes, indeed, atta is extremely absorbent!

Once there was enough water mixed in, the dough was almost immediately smooth. But I know that for good chapatis, the gluten has to be developed; the dough must be kneaded for about 10 minutes. So I kneaded it in the air and when I got bored after about 5 minutes, I put it on the board to knead some more.

Again, I was amazed that I didn’t have to use ANY extra flour!

chapati Once the dough had rested, we started to make the chapatis. I was amazed that for rolling no flour was required on the board. The dough refused to stick!

I kept rolling out the discs, lifting them easily off the board as I rolled, exclaiming.

Look! They WON’T stick!!

Cooking was a breeze and the chapatis were amazingly soft. But almost immediately after being put on our plates, the chapatis hardened to become like delicate crackers. They were delicious but the cracker quality was a little disappointing.


After consulting with Aparna (isn’t the internet wonderful?!), we tried again. This time, I added a little more water to the dough (so much that I had to use a little flour when rolling the chapatis out so they wouldn’t stick to the board). And we put the tava directly on the burner rather than having it sit on the rack.

That did the trick!

chapati The chapatis were perfect! Once again, they were amazingly soft. But this time, they stayed amazingly soft throughout dinner. The palak made with rapini was equally wonderful. Oven roasted sweet potato was a delicious extra to go with a fabulous curry made with stunningly beautiful red chillies.

Yes indeed, we dined like kings. Errrm… like rajas.

It turns out there’s a good reason that Indians prefer to use atta to make chapatis….

But. What to do. What to do. It really doesn’t make sense to be buying flour that comes all the way from India. Especially when you consider that Canada produces so much wheat that in Europe, bread flour is called “Manitoba flour”.

And yet, it looks like our only viable local alternative is “Golden Temple”, produced by the USA-based conglomerate Smucker – the same company that swallowed up Robin Hood and Five Roses and then spit out new “improved” versions of RH and FR flours.

Do we support the Smucks or do we support the airline industry?

If only I could allow commenting again, so you could tell us what you think our best option is.



edit 25 February: I finally have commenting allowed again! Whoohooooo! (read more here about the hoops I jumped through)


This entry was posted in baking, BBBabes, bread - yeasted & unyeasted, food & drink, whine on by .

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4 responses to “Which Atta Should We Buy? What a dilemma!

  1. Z***G

    I live in US n we have tried all the brands we get here, but no luck the rotis become hard and chewy too quickly!
    Now son will be visiting Toronto soon and my cousin from there suggested MUMTAAZ ATA for roti so I have asked him to buy me 4 bags,LOL!
    what does anyone have to say about how the rotis come out with this flour?
    I need to know in 3 days so I wonn’t waste my money on 3-4 bags!!Can some pleeezzz respond??

    1. Elizabeth Post author

      If your cousin likes Mumtaz atta, then it’s probably fine. We love Rogers unbleached all purpose flour as well as their 100% whole wheat. But it’s not easy to come by. Roger’s flour is only available at a few stores in Toronto (as far as I know.) And Mumtaz atta was NOT on the shelf when we went to stock up on all-purpose flour a couple of weeks ago.

      Even though it comes all the way from India, Aashirvaad atta is very good and not insanely expensive – just tell your son that he should get the one that is wheat only. There is a multi-grain one available as well. (Aashirvaad can be purchased at No-Frills as well as Indian supermarkets)

  2. nimmijohn

    I am living in Kerala..chappathy is my all tym favorite…we always made chappathi at least once in a week..and the Best Chakki Atta always makes our chappathi more soft and tasty..i also have a tip for all of you..that is use a little warm water instead of cold water resulting very soft chappathi.

    Yes, we’ve noticed that using warm water, rather than cold, does the trick. I actually use almost-boiling water…. – ejm

  3. Nam

    You dont have to knead like that. =) Google: Autolyzed roti

    I love playing with different combos. My favorite is an easy 50-50 sharbati atta – maida!

    Thank you for your comment, Nam. We’re really liking the chapatis we’re making with 100% atta. Maida is probably available here but I’m not sure that I’ve seen it (had to look up the difference – I thought that Maida and atta were one and the same thing).
    I actually like kneading, but it’s nice to know that autolyzing is all that is necessary. – ejm


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